Dear friends,
Recently I came across a news item saying India will now export milk products to New Zealand, the global dairy capital ( “Kurien’s Kiwi dream gets real …..” http://timesofindia.indiatimes.com/Business/Kuriens-Kiwi-dream-gets-real-/articleshow/4698884.cms)
Indeed India has come a long way. I still remember those days, as a young boy standing in a long queue with empty bottles in a bag waiting eagerly at the milk booth for the milk van. Those days Amul butter and powdered milk for babies were only known milk product for the masses. Flavoured milk, cheese and milk chocolate bar (Popularly known as Cadbury), Ice-cream were a rare treat. Ice-cream party and Ice-cream making used to be a seasonal summer family event.
Over the years, glass bottles got replaced with plastic pouches and also availability of milk improved drastically. Now queue for milk is a past story. Today one can choose from many variants of milk and buy any time from many places. Thanks to Amul, the number of milk products available in the market and affordability also went up drastically. Ice-cream party is no longer a seasonal event but a year long treat. Interestingly few years back one of my friends tried to buy an Ice-cream making machine/Ice-cream pot and to his surprise, he could not find any. Every where the answer was, kya kare sahib, Amul Ice cream itna sasta hai, ke ghar mai ab koi Ice cream nahi banata.....!
Today India is the largest producer of milk in the world. Interestingly, though expensive compared to local products, “Amul Cool” flavoured milk is available at some shops in Calgary!
You may be happy to know that Mr. Harichand Meghaa Dalaya was the first technocrat who successfully made milk powder from buffalo milk at Amul, probably first time in the world! The breakthrough technology of spray-drying and processing buffalo milk, developed by him was one of the key factors that contributed to the Revolution.
I salute Dr.Varghese Kurien, Shri Tribhovandas Patel, Shri. H M Dalaya and millions of other associates for introducing “THE TASTE OF INDIA” to the world.
Best regards
Zero
Recently I came across a news item saying India will now export milk products to New Zealand, the global dairy capital ( “Kurien’s Kiwi dream gets real …..” http://timesofindia.indiatimes.com/Business/Kuriens-Kiwi-dream-gets-real-/articleshow/4698884.cms)
Indeed India has come a long way. I still remember those days, as a young boy standing in a long queue with empty bottles in a bag waiting eagerly at the milk booth for the milk van. Those days Amul butter and powdered milk for babies were only known milk product for the masses. Flavoured milk, cheese and milk chocolate bar (Popularly known as Cadbury), Ice-cream were a rare treat. Ice-cream party and Ice-cream making used to be a seasonal summer family event.
Over the years, glass bottles got replaced with plastic pouches and also availability of milk improved drastically. Now queue for milk is a past story. Today one can choose from many variants of milk and buy any time from many places. Thanks to Amul, the number of milk products available in the market and affordability also went up drastically. Ice-cream party is no longer a seasonal event but a year long treat. Interestingly few years back one of my friends tried to buy an Ice-cream making machine/Ice-cream pot and to his surprise, he could not find any. Every where the answer was, kya kare sahib, Amul Ice cream itna sasta hai, ke ghar mai ab koi Ice cream nahi banata.....!
Today India is the largest producer of milk in the world. Interestingly, though expensive compared to local products, “Amul Cool” flavoured milk is available at some shops in Calgary!
You may be happy to know that Mr. Harichand Meghaa Dalaya was the first technocrat who successfully made milk powder from buffalo milk at Amul, probably first time in the world! The breakthrough technology of spray-drying and processing buffalo milk, developed by him was one of the key factors that contributed to the Revolution.
I salute Dr.Varghese Kurien, Shri Tribhovandas Patel, Shri. H M Dalaya and millions of other associates for introducing “THE TASTE OF INDIA” to the world.
Best regards
Zero
Amul has been a revolution ... and reminds me of Shyam Benegal's film 'Manthan'. The Operation Flood or the White Revolution has made India proud. And in case you are interested, there are local products inspired by the Amul revolution that has competed with global standards. No doubt, Amul revolution has been a key success to India's milk production. Wonderful tribute!
ReplyDeletehmmm! ye achhi baat hai hamari economy ke liye..
ReplyDeletehere i would like to point out one thing dat.. AMUL has always maintained d quality of products..
and one more thing.. dat.. buttergirl's holding style is also a unique style..
waise govt. ka support rahe to is milk & dairy industries ko bahot aage liya jaa sakta hai, lekin.. haule haule se hawa lagti hai.. haule haule se dawa lagti hai..
thoda sabra karenge to aane wala kaal apna hi hai samjo :)
At a time india was net importer of milk, and due to this milk co-operative things have changed faster than expected...
ReplyDeletethou i dont like milk, to be more precise i m against it.. but its good for those who think its good..
Hello mohan ji, very nice and new topic written on India. I love Amul products and nice to know some facts about Amul which I do not know. Thank you for sharing nice piece of Information.. Please do share more articles and your topics are interesting.. :)
ReplyDeletesigh... it all sounds so amazing till i realize that 80% of the milk supplied in mumbai is 'synthetic'... may be i need to shift to NZ to get pure milk ! :D
ReplyDeleteur feedback is awaited @ my new poem
we are truly proud of this white revolution ... and like this india is going to be self sufficient in every field ver soon ..loved reading it .
ReplyDeleteA nice and an informative post. I think we all Indians are very proud of Amul and its products. It is also nice to see that Amul in the long run has maintained its quality.
ReplyDeleteHi mohan ji, how are you doing? Posted a new one have a look.. waiting for your new post from you.. :)
ReplyDeleteYes AMUL has brought about a white revolution in our country. My kids won't let me buy any other brand of butter or cheese except AMUL. Did you know that now all the milk cooperatives/dairies sell milk under the 'AMUL' brand in Gujarat? Even sugam dairy does it.
ReplyDelete